Peavey Industries LP Announces New Sponsorship Agreement with Ontario Ram Rodeo

Peavey Industries LP is excited to announce our new sponsorship of the Ontario Ram Rodeo Tour, Eastern Canada’s largest marketed rodeo tour. There are 16 stops across Ontario for the 2023 season, all of which feature a mix of traditional rodeo events, entertainment, and community involvement. Like Peavey Industries, the Ontario Ram Rodeo Tour is also passionate about not only living and breathing the rural lifestyle but also about growing strong roots in the communities where we live, work, and play.

“Across the country, Peavey Mart stores cater to the needs of the rural lifestyle through the products and services we offer and through our ongoing commitment to community involvement. Sponsoring the Ontario Ram Rodeo Tour is a meaningful way for us to build ever-deeper connections with the people in each of the tour stop locations. We choose our sponsorships based on the potential they provide for us to partner and build community – it’s not just about seeing our logo on marketing materials, it’s about getting involved, attending the events, and building relationships by talking with people on the ground.” – Jest Sidloski, VP of Marketing, Peavey Industries LP

“We are thrilled to Partner with the Ram Rodeo Tour in Ontario where our customers enjoy the talents of the Cowboys and Cowgirls that create great entertainment and a sense of belonging through their sport. At Peavey Mart stores across Ontario, we also work each day to create a great shopping experience and a place to meet your neighbours and find critical products to your lifestyle. The sponsorship of Ontario Ram Rodeo showcases a lifestyle that is both challenging and rewarding while capturing the heart of the customers we serve.” – Dave Simmonds, Chief Operating Officer, Peavey Industries LP

The tour stops of the Ontario Ram Rodeo attract a total of about 200,000 people each season. Comprised of stand-alone 2-day weekend events as well as multi-day events integrated with local fairs and exhibitions, the tour kicks off the 2023 season in Singhampton, Ontario on Saturday May 27 and wraps up with the Toronto Royal Winter Fair on November 12.

“We are excited to have Peavey Industries partnering with the 2023 Ontario RAM Rodeo Tour. Having Peavey Industries on board has us feeling confident that our needs while on the road throughout Ontario will be well met. As the Tour visits communities across Ontario, we’re always meeting folks who live and breathe the rural lifestyle. Partnering with Peavey Mart, a store that lives and breathes that lifestyle as well, means that we will be easily able to continue fostering connections, stimulating conversations, and being part of a vibrant and expanding community.” – Ross Millar, Ross Millar Entertainment Group

Each season, the Ontario Ram Rodeo Tour visits a mix of new and repeat locations and carries a tradition of bringing out fans of all ages to cheer on the competition, experience the thrills and spills of rodeo events, and the tradition of keeping the history and heritage of the wild west alive.