“Coming on board as a sponsor for Crossfire Bullriding helps Peavey Industries to reach the rural audience in Manitoba and Saskatchewan through a unique and fun platform,” says Jest Sidloski, VP of Marketing at Peavey Industries. As Canada’s largest farm and ranch retailer, this sponsorship is a natural fit and we’re excited by the opportunity to garner awareness and show Crossfire Bullriding fans that our stores cater to the needs of the rural lifestyle through the products and services we offer and through our ongoing commitment to community involvement.”
The events of the 2023 Crossfire Bullriding season can be enjoyed live and in person at any of the eight high-energy, world-class bull riding events being held across Manitoba and Saskatchewan this season. The events can also be accessed across the country via live streaming from home. Regardless of how fans take in the action, they can keep an eye and ear out at each event to see which bull and bull rider will win the distinction of providing the “Peavey Mart Ride of the Night”.
“Our entire Crossfire Bullriding team could not be more excited or honoured to be sponsored by Peavey Industries; a Canadian company that we feel holds many of the same values as us,” says Ben Kinkead Founder of Crossfire Bullriding. “Placing the Peavey Mart brand on our events and on our "Ride of the Night" feature is a very positive and exciting step that will help us continue to elevate the sport of bull riding in our country.”
Each season, Crossfire Bullriding events visit a mix of new and repeat rural stops while always working to enhance the sport of bull riding on a local, provincial, and national level. The 2023 regular season kicks off on Friday, May 26 with a PBR event at The Red River Ex in Winnepeg, Manitoba and wraps up on Sunday, October 15 with the Boyz and Bullz BRC event in Eriksdale, Manitoba.
