July 12, 2021 | Red Deer, AB – Westerner Park is excited to announce they have signed a 5 year agreement with Peavey Industries LP for the naming rights of the Centrium and as their “Official Agricultural Supply Partner”. As of July 12, 2021, the Centrium will be named the Peavey Mart Centrium.
Peavey Industries and Westerner Park share common goals. The synergy of their commitment to community and agriculture is one of the many reasons this partnership is the perfect fit.
“This partnership is a natural fit and one that will continue the arena’s legacy of bringing the community together,” says Mike Olesen, Chief Executive Officer, Westerner Park. “With the addition of a naming partner on our iconic Central Alberta arena, we are ready to welcome our guests back for Red Deer Rebels Hockey, Agri-Trade Equipment Expo, Canadian Finals Rodeo, and the 2022 World Junior Hockey Championships!”
“Peavey Industries’ head office has been located here for decades, making Peavey Mart truly ‘Red Deer’ at its very core. We are thrilled to partner with Westerner Park and further our local connection while showcasing the overarching dedication we have for a city we are also very proud to call our hometown.” – Doug Anderson, President & CEO, Peavey Industries LP
The Peavey Mart Centrium is a landmark of Central Alberta, rooted in the community for the last 30 years. The arena is a multi-use facility accommodating national events, concerts, hockey, rodeo, trade shows, and even graduations. The Peavey Mart Centrium has an impressive history of notable events - such as the 2016 Memorial Cup, Scotties Tournament of Hearts, the Brier and concerts like - Elton John, Rush and Motley Crue just to name a few.
About Westerner Park
Westerner Park is central Alberta’s largest tradeshow, agricultural, sports, entertainment and convention facility. A not-for-profit organization and agricultural society that generates $150 million annually in economic activity hosting over 1,500 events and 1.5 million visitors each year.
Westerner Park enables and service other organizations to gather and celebrate their own purpose and cause. Part of what they do is to help fundraise, promote and invest in initiatives that support Westerner Park’s mission. This encourages the enhanced quality of life for Central Alberta and supports improvement to the agriculture industry.
About Peavey Mart
Peavey Industries LP is the parent to two subsidiary corporate brands – Peavey Mart and MainStreet Hardware – with retail stores across the country. ‘Canada’s Largest Farm and Ranch Retailer’ is proudly 100% Canadian and employee owned and gratified to have been serving their loyal customers since 1967. In March 2020, Peavey Industries acquired the Ace Canada brand adding both corporate stores and Ace-branded dealer stores to the PILP retail family. For further details about Peavey Industries LP and their brands, email marketing@peaveyindustries.com.
Westerner Park
Meghan Samson
Meghan Samson
Marketing & Communications Manager
P 403.309.0207
E msamson@westernerpark.ca
E msamson@westernerpark.ca
Peavey Industries LP
Jest Sidloski
Jest Sidloski
Vice President; Marketing, Customer Experience & eCommerce
P 403.346.8991
E jest.sidloski@peaveyindustries.com
E jest.sidloski@peaveyindustries.com
