Nature. Research. Results.

No matter how far science advances us, we always look to nature to inspire us. Crafted to be a dog food closer to what nature intended, Purina ONE True Instinct recipes start with a SmartBlend® of natural ingredients, backed by research. The result is truly healthy nutrition filled with more of what you want, and less of what you don’t. That means 30% protein, with a blend of real turkey & venison, and no poultry by-product meal, artificial flavours or preservatives. This is natural nutrition your dog instinctively craves.

Real Turkey is the #1 Ingredient

Natural With Added Vitamins, Minerals & Nutrients

Nutrient-Dense Formula with 30% Protein

4 Sources of Antioxidants to Help Support a Healthy Immune System

Supports Strong Muscles, Including a Healthy Heart

Purina ONE Formulas Are Veterinarian Recommended  

Feeding Instructions:

Adult Dog Feeding Instructions: The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 90 g of Purina ONE). Factors, such as a dog’s metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.The pet experts at Purina have provided the feeding amounts indicated as a starting point. If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly. To help your dog maintain an ideal body condition, monitor your dog’s weight on a regular basis, making sure that their ribs are easily felt and their waist is visible when viewed from above. Maintaining an ideal body condition can impact your dog’s lifelong health.

It’s Not For All Dogs: Purina One True Instinct formula is specifically formulated for maintenance of adult dogs. If you have a puppy, or a pregnant or nursing dog, feed Purina ONE Plus Healthy Puppy Formula. May Be Served Dry Or Moistened: Purina ONE may be fed dry or mixed with water. If mixed, we suggest one part liquid to four parts Purina ONE. Making The Switch To Purina ONE®: Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 – 10 days to ease the transition from their current food. Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively. This gradual transition will help avoid dietary upsets

No Supplements Necessary Purina ONE provides 100% complete and balanced nutrition for adult dogs.There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian. Fresh Water, Proper Diet & Veterinary Care: Be sure to provide fresh water in a clean container for your dog daily. Proper diet, exercise and veterinary care are the best ways to keep your dog healthy. If your dog hasn’t had a check-up in the past year, please make an appointment today. Store in a cool, dry place.